Methodology

Structure first. Then the pilot

Not a generic delivery process — a specific order of operations. Every phase exists to reduce uncertainty, starting before any AI is built.

Phase 1 · Structure

The pilot is Phase 2. Here’s what comes first.

A six-week pilot only produces an honest verdict if there’s something underneath it: structured data, a written-down way of working, a business that doesn’t live entirely in the founder’s head.

That’s why most engagements start with structure. We rebuild your digital presence — website, SEO, visibility in AI search — and in doing so, extract the mosaic: your offer, your process, your knowledge, written down and organised for the first time. This work pays for itself even if AI never enters the picture.

It’s also what Luxembourg’s SME Packages – Digital funding covers best, with up to 70% of an eligible project reimbursed.

What Phase 1 typically deliversFoundation
A digital presence that gets foundBy people and by AI search.
A knowledge baseYour way of working, out of your head and into a structure.
Data you can build onOrganised, connected, ready for what comes next.

When the foundation exists, this is how we test the AI bet

Phase 2 · Prove

Six weeks. Three stages. One purpose: reduce uncertainty

01

Alignment

ALIGN

Week 1 · Define the target

Create shared understanding around the highest-leverage opportunity.

We learn how work actually happens today — not how it’s assumed to.
We surface where friction and uncertainty are holding things back.
This phase is about listening and sense-making, not jumping to solutions.
02

Execution

TEST

Weeks 2–5 · Build the proof

Translate clarity into a working, production-ready solution.

We integrate with your existing systems and real data.
We build with operational realities in mind, not theory.
The result is a functional pilot — not a slide deck.
03

Validation

VERIFY

Week 6 · Measure the impact

Measure impact and decide what comes next.

Outcomes are measured against the Week 1 baseline.
Results are reviewed with the team, together.
The data supports one of three calls: scale, refine, or stop.

Collaboration over prescription

We work with your team, not around it.

Judgment before execution

We don’t build until there’s shared clarity on what matters.

Evidence over opinion

Decisions are grounded in measured outcomes.

01Week 1

Alignment

Create shared understanding around the highest-leverage opportunity.

Before anything is built, we work closely with your team to understand the business context, how work actually happens today, and where friction or uncertainty is holding things back. This phase is about listening, sense-making, and alignment — not jumping to solutions.

Pilot Scope DefinitionWeek 1
Illustrative · not client data
Primary Objective

Validate AI-powered lead scoring before full deployment

Success Criteria
30% improvement in lead qualification time
Sales team adoption rate > 80%
Cost per qualified lead reduced
6-week timelineSingle integration point
pilot_integration.tsx
1export async function deployPilot(config) {
2 const pipeline = await build(config);
3 const tests = await validate(pipeline);
4 // Integration verified ✓
5 if (tests.passed) {
6 await deploy(pipeline);
7 return { status: 'LIVE' };
8 }
9}
Build successful · 0 errors
02Weeks 2–5

Execution

Translate clarity into a working, production-ready solution.

Once priorities and success criteria are aligned, we move into focused execution. This phase turns shared understanding into something tangible — integrating with existing systems, handling real data, and building with operational realities in mind.

03Week 6

Validation

Measure impact and decide what comes next.

The final phase is about evidence. We measure outcomes against the baseline established in Week 1, review results with the team, and document what the data supports — whether that means scaling, refining, or stopping.

Pilot Impact ReportIllustrative · not client data
+47%
Conversion
↑ vs baseline
12h
Time Saved
per week
3.2x
ROI
in 6 weeks
Performance over timeWeek 1 → Week 6
W1
W2
W3
W4
W5
W6
RecommendationScale
The deliverable

The deliverable is a decision

Not a report. Not a pitch for phase two. A verdict, grounded in evidence from your own data — one of three honest outcomes.

01

Scale

Proven value

The pilot cleared the bar. We harden it into production and expand into the next workflows, with confidence instead of hope.

02

Refine

Signal, wrong angle

The value is there but the approach isn’t. We adjust the assumption and retest. No sunk cost, no pretending.

03

Stop

Avoid the loss

The evidence says no. You keep the budget, the time and the credibility — and you know why, which is worth more than a failed rollout.

Deliverables

More than a build. Clarity your team can act on

The pilot ends with everything you need to make the next decision with confidence

pilot_deliverables.sh
➜Production-grade solution
➜A clear impact report with before / after measurement
➜Technical and operational documentation
➜A scale, refine, or stop recommendation
>> READY_FOR_DEPLOYMENT
Phase 3 · Compound

When the evidence says scale

Most engagements continue past week six — but only when the verdict earns it. What follows is Build & Scale: hardening the pilot into production, expanding into the next workflows, and an ongoing founder-led partnership that keeps finding the next opportunity on top of foundations that keep getting stronger.

See where you are in the sequence

Some businesses are ready for a pilot. Most need structure first. A 30-minute call will tell you which — and what your first step is, whether or not you work with us.