Open new possibilities
I help you see opportunities beyond your current offerings, customers and ways of working.
Innovation partner · Luxembourg
Your innovation partner
for what comes next.
Your innovation partner in Luxembourg, helping you see opportunities beyond the business as it is today. Together, we explore what it could become.
You don’t need an idea or a project brief. We can start with the business you run today and discover what else could be possible.
Innovation starts before it has to.Curiosity, put to work.
See beyond the business you know.
When you’re immersed in running your business, its current shape can define what seems possible. I bring an outside perspective to help you see opportunities beyond that: different customers, new offerings, partnerships, or ways to create value.
Three questions to think with
What an innovation partner brings
Give ideas substance
We explore these possibilities together, give them substance and find practical ways to test their potential.
Help possibilities become real
I stay involved, bring in the right people, and help make the idea useful in your business.
A note from Maroun
What innovation means to me.
“I take your ‘what if?’ seriously. Enough to challenge it. Enough to help you build it.”
For me, innovation means developing and putting into practice new or better ways to create value.
That can change what a business offers, how it earns money, who it works with, or how people experience it. I keep coming back to one question: what could this business do differently that would be useful to someone?
My role as your innovation partner
My role is to help you see beyond your business as it is today. I bring an outside perspective, question assumptions and connect ideas to uncover opportunities you may not yet be considering. We explore what they could mean for your business.
I stay involved as the work develops. When specialist expertise is needed, I bring in the right people and remain your thinking partner.
Thinking things through together and helping an idea become useful are what I enjoy most about this work.
Book a conversationMy background and studies
My experience across banking, fintech, and entrepreneurship, alongside study in entrepreneurship and innovation, shapes how I approach this work: asking questions, developing opportunities, examining business models, and learning from customers.
Explore the field of study: Entrepreneurship and Innovation at the University of Luxembourg.
More about my backgroundA partnership shaped around the work
What working with an innovation partner can look like.
The approach follows what the situation needs. These forms of support overlap: a discovery can change the question, a test can open another possibility, and implementation can reveal something worth exploring further.
Understand the context
See the business behind the question.
I listen to your ambitions, explore the business, and look beneath the initial request. I consider customers, people, resources, relationships, and what has already been tried.
We use this understanding as a starting point for seeing other possibilities. You can arrive without an idea; discovering opportunities is part of the work.
Shape opportunities
Connect what you have with what could be.
I help you develop possible directions and examine the value each could create. Your knowledge, my experience, and relevant research connect possibilities with the realities of your business.
I draw on entrepreneurship methods to work from available strengths and involve people who can contribute. New learning and different perspectives can help the opportunity evolve.
Learn through action
Give an idea something real to learn from.
I suggest practical ways to investigate the assumptions that matter. A conversation, a prototype, or a small experiment can reveal something that further discussion alone cannot.
I help you define what to learn and how much to commit. The evidence helps you refine an idea, pursue it with more confidence, or make room for another direction.
Connect people and delivery
Bring the people and the work together.
I help organise the work, involve the right people, and turn learning into action. I clarify responsibilities with you and discuss where additional capabilities are needed.
As implementation develops, I pay attention to how people use the result and whether it creates the intended value. Feedback can lead to further improvement or another opportunity.
You can bring me in where the work needs support. I agree the scope, responsibilities, and level of involvement with you.
Where the partnership can lead
Many possibilities. A clear business purpose.
Innovation creates value when a worthwhile possibility is developed and put into use.
For example, the work might lead to a new offering, a different customer experience, a commercial partnership, or a new way to reach a market. It could involve AI or automation, a change to a business model, or a better way for people to work together. These are illustrations of where the work can lead.
I explore the opportunity with you and help choose the methods and capabilities that fit. I keep asking what value it could create, for whom, and what would need to happen for it to work. The OECD’s Oslo Manual recognises both new or significantly improved products and business processes brought into use.
Read the OECD’s definition of business innovationBefore the conversation
A few things you might be wondering.
Do I need an idea or a project brief?
No. We can start with your business as it is today. I bring an outside perspective to help you see opportunities you may not yet be considering, then explore those possibilities with you. You do not need to identify the opportunity before we meet.
Is this only for AI or technology projects?
The partnership can address a much wider range of opportunities. It may involve what you offer, the customers you serve, how you create value, or how people work together. Technology is one possible contributor. I begin with the business and the possibility you want to explore.
Can you help with existing businesses and new ventures?
Yes. I can work on a new possibility within an established business or help an early venture take shape. What matters is understanding the opportunity, developing it with the people involved, and learning what could make it work.
Will you stay involved beyond the initial thinking?
Yes. I can help develop the idea, organise experiments, coordinate implementation, and support adoption. I agree the scope and responsibilities with you. Where specialist expertise is needed, I discuss how to bring it in and stay involved throughout.
What if the direction changes along the way?
That can be a useful result of exploring something new. I help you understand what the findings mean and decide whether to refine the idea, pursue another possibility, pause, or move into implementation.
Your next move starts here
Maroun AlteklyCo-founder · LetzClick
You don’t need a brief.
Start with a conversation.
Tell me about your business as it is today. We’ll look together at what else could be possible, even if you don’t have a particular idea in mind.
I’ll think it through with you and give you an honest view of how I could help.
What to expect from the first conversation
- 01
Start with your business today
Tell me about your business, customers and way of working. You can start with something concrete or come open to new possibilities.
- 02
Think it through together
I bring an outside perspective to help you look beyond current assumptions and recognise opportunities you may not yet be considering.
- 03
Discuss a useful next step
You get an honest view of whether I can help, how I could contribute, and what to explore next.