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Notes on AI, evidence, and making the call

Field-tested thinking on running AI pilots that end in decisions — not demos

SME Packages - Digital: how Luxembourg SMEs reclaim 70% of their next projectLuxembourg
Featured

SME Packages - Digital: how Luxembourg SMEs reclaim 70% of their next project

Luxembourg's SME Packages - Digital grant reimburses 70% of an eligible digital project (€3,000–€25,000). What it funds, who qualifies, and how it works.

Maroun AlteklyMaroun AlteklyJul 10, 2026 · 7 min read
Why 95% of AI Pilots Fail Before They Prove AnythingAI Strategy

Why 95% of AI Pilots Fail Before They Prove Anything

A 2025 MIT report found 95% of generative-AI pilots stall before production. They don’t fail on the model. They fail because no one agreed what success meant before the build began.

Maroun AlteklyMaroun Altekly6 min read
Playbook

The one metric that should decide your whole pilot

Choosing the success metric is the highest-leverage decision in the engagement. Here’s how to pick it.

Maroun AlteklyMaroun Altekly5 min read
Luxembourg

The quiet advantage Luxembourg SMEs have with AI

Smaller, tightly-run organizations can move from idea to evidence faster than the giants — if they stay disciplined.

Maroun AlteklyMaroun Altekly4 min read
When not to build with AI: how to decide before you commitAI Strategy

When not to build with AI: how to decide before you commit

AI isn't always the answer. Here are the signs it's the wrong tool, what to try first, and why a pilot that ends in 'stop' is a result, not a failure.

Maroun AlteklyMaroun Altekly6 min read